Introduction

Has SEO lost relevance? Not at all! However, it has experienced a notable evolution. According to this article by Neil Patel, in 2025, traditional strategies are no longer sufficient. User experience (UX) has established itself as the determining factor for online success. In this article, we'll explore the keys to SEO in 2025, analyzing how UX and Core Web Vitals are transforming the digital landscape.

For example, instead of focusing solely on keyword density, it's now crucial to create content that answers users' questions clearly and concisely, and that is also easy to navigate on any device.

The Evolution of SEO

Traditional SEO focused on keywords and links. Currently, Google prioritizes websites that offer an exceptional experience. This means that speed, interactivity, and visual stability are crucial aspects. Search optimization everywhere (SEO) has expanded, encompassing social networks, AI platforms, and online marketplaces.

A good practice is to conduct periodic website audits to identify and correct speed issues, such as heavy images or unnecessary code. Additionally, it's essential to adapt content to different formats, such as short videos for TikTok or visual posts for Instagram.

Core Web Vitals: The Foundation of SEO in 2025

Core Web Vitals are key metrics that evaluate the user experience. Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) are fundamental for SEO in 2025. A fast LCP, low INP, and stable CLS ensure a smooth and satisfying experience for users.

To improve LCP, it's recommended to optimize images and use a CDN. For INP, it's key to minimize JavaScript code and avoid long tasks on the main thread. For CLS, it's suggested to reserve space for ads and images and avoid inserting dynamic content above existing content.

Mobile Optimization: An Imperative

With more than 50% of traffic coming from mobile devices, mobile optimization is essential. A website that doesn't adapt to smartphones will lose visibility and users. That's why it's key to ensure that our site offers an impeccable experience on all devices.

A good practice is to use a responsive design that automatically adapts to different screen sizes. It's also important to optimize images for mobile and use legible fonts on small screens.

Beyond Google: Platform Diversification

Users search for information on various platforms. TikTok, Reddit, Amazon... each has its own search algorithm. It's vital to optimize content for these platforms and thus expand your reach.

For example, on TikTok, it's recommended to create short and engaging videos with relevant hashtags. On Reddit, it's key to participate in relevant communities and add value to conversations. On Amazon, it's fundamental to optimize product descriptions with relevant keywords.

User Intent and Niche

Understanding user intent is crucial. That's why we suggest creating content that responds to their needs and expectations. Ideally, specialize in a niche and become a reference in your area.

A good practice is to conduct keyword research to identify the questions users are asking and create content that answers them. It's also important to create specialized, high-quality content that demonstrates expertise in your chosen niche.

The Impact of AI and Machine Learning

Artificial intelligence (AI) and machine learning are transforming SEO. It's recommended to use structured data and create high-quality content to stand out in the AI era.

For example, you can use schema markup to provide search engines with additional information about your content. It's also important to create original and well-researched content that answers users' questions accurately.

Conclusion

SEO in 2025 focuses on user experience. It's suggested to optimize every website for speed, interactivity, and visual stability. Additionally, review your online presence and understand user intent. The future of SEO offers numerous opportunities.

Keywords: SEO 2025, user experience (UX), Core Web Vitals, mobile optimization, user intent, AI and SEO, technical SEO, content SEO, platform diversification, market niche.

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