What benefits does being online give you?

1. Constant visibility: Think of Google, Bing, Ecosia… as huge search engines. If you optimize your website well (this is called SEO), you will appear among the top results when someone searches for what you offer. That is, if you had a business selling sneakers, you have the opportunity to appear at the right moment when someone is searching for 'children's sneakers Quilmes', thanks to the power of keywords.

2. You reach everyone: With a website, you can sell to someone in another country. This point is especially useful for services, as you are no longer limited geographically. For example, if you provide coaching services, you can export them outside your home country and charge in foreign currency.

3. More trust: Having a website developed with the right sections and a domain name with your brand name gives you greater professionalism and builds trust with your customers. This is equivalent to having a super complete business card.

4. You get to know your customers: With special digital analysis tools (statistics and data derived from your website), you can know what your customers like, what they are looking for, and how they behave on your site. This will allow you to generate personalized strategies for each type of customer. A customer who buys a specific category once a month is not the same as one who hasn't bought from you in three months (the strategy will be different).

5. You sell more: A good website helps you sell more, whether you have a physical product or a service, especially because being available 24/7 (for example, through the shopping cart of an e-commerce site) allows you to make automated sales.

6. You can position yourself in first place: Navigating the online world, there is a lot of competition, but with the right strategies and tactics, it is possible to stand out and be first in the minds of your customers.

What do you need to be online? (specifically speaking about web development)

- A website: This is the online showcase that serves as the foundation for everything. The idea is that within this site you present your service or product and other relevant information.

- An online store: If you sell products, through an online store (Ecommerce) you can sell them directly and your customers can manage payments and shipping through that medium.

Landing page: This is a specific page for each campaign or promotional action (for example, during 'Cyber' days) that you want to carry out. It serves both products and services and usually has only one section with one button, making the desired action easy to perform (buy, hire, complete a form, etc.).

If we have to recommend…

Having a digital presence is essential for any business that wants to grow.

It will depend on the type of business you have and your objectives whether you will need to create a website, an online store, or a landing page.

All of these give you more visibility, allow you to reach more customers, and help you sell more, differentiating yourself from your competition.